The legalization and decriminalization of cannabis have seen the emergence of a multitude of dispensaries all over the United States. In this regard, it is vital that we take the time to study the buying habits of marijuana users and ultimately find five sure ways to expand your marijuana dispensary.
1. Get rid of marijuana stigma.
Marijuana has long been associated with ‘stoners’ and their unsavory habits. This has led to the perception that college kids and lazy adults can only consume marijuana. What if we could find a way to get rid of this stigma? What if we could find a way to make marijuana consumers perceive a brand new self-image?
This is a challenge that can create tremendous growth as it will welcome back former users who had stopped consuming due to stigma and those who want to try the plant but feel restricted by social norms.
2. Edibles and refreshments in plenty.
Marijuana has long been consumed through rolling of small cigarettes called ‘joints.’ Unfortunately, not every consumer wants to smell like smoke all day. It is for this reason that all dispensary owners have to find more appealing ways of presenting marijuana to their consumers.
The average marijuana user would much prefer to consume their share of the plant as either a snack or a drink. This is a great way to expand your dispensary as it will increase the number of customers who would rather eat cookies, chocolates and drink milkshakes infused with marijuana.
It is no secret that millennials would rather have their shopping delivered to their doorstep than take the time to visit your dispensary. It is, for this reason, that majority of successful marijuana dispensaries have heavily invested in their seed to sale software and delivery systems.
This provides a great way of expanding your dispensary without incurring the heavy burden of increasing your brick and mortar location.
4. Fun activities.
There’s nothing as appealing as a dispensary where customers can take part in a host of fun activities. This can be achieved by merely adding a pool table or arcade console to your brick and mortar location.
Investing in fun activities is a cost-effective way to use your real estate. Don’t waste your precious space on a boring aesthetic. Marijuana use has always been a fun activity, don’t turn your dispensary into a library.
Millennials have a way of discovering a new and confusing social network every week. This makes most dispensary owners reluctant to experiment with social media promotion. In this regard, it is advisable that you find a way of filtering out the useless networks and focus on the platforms that help a business scale.
Don’t chase internet clout at the expense of the growth of your business.
These are five simple ways which can help any dispensary owner looking for a way to expand their business while still maintaining the integrity of their product. Hopefully, your dispensary will benefit from our analysis. Keep in touch we will surely find other innovative ways to sell marijuana.